Launch marketing for hotels, venues and events. Built around the date on your calendar.
PLAN YOUR LAUNCH
LAUNCH MARKETING FOR HOSPITALITY & EVENTS
The first ninety days decide the next ten years. I make sure they count.
From pre-launch positioning to opening-week press and the campaigns that fill the calendar after, I handle the parts most teams don’t have the bandwidth for.
WHAT I DO
Three ways I get you to opening day.
WHY NOW OPEN
Built for the launch window, not just the campaign.
Most agencies pick up once a property or event already has a brand and a marketing calendar. I specialize in the harder part: the stretch before anything exists yet.
I work in the same room as ownership, operations and sales—not downstream of them. It’s the only way a launch date and a marketing plan actually meet in the middle.
01
I work backward from opening day
Every deliverable is scheduled against your real launch date, not a generic campaign calendar.
02
I embed, not consult
You get a working partner in your inbox and on your calls, not a quarterly deck.
03
I plan past opening night
Launch buzz fades. I build the campaigns that keep bookings coming after week one.
WHO I WORK WITH
Teams with a date on the calendar.
If you’re opening, relaunching or hosting something and marketing needs a lead, I’m likely a fit.
Independent & boutique hotels
New builds, conversions and repositionings that need a distinct voice in a competitive market.
Venues & event producers
Openings, activations and recurring events that live or die by how well the room fills.
Growing hospitality brands
Teams that need senior marketing leadership now, without the overhead of a full-time hire.
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"I've led marketing for Zoku through three hotel, coworking, restaurant and event venue openings. The lesson that holds every time: if the marketing isn't ready before the doors are, you're already playing catch-up."
—ELISE HOFMAN, FOUNDER OF NOW OPEN AGENCY