FULL-SERVICE MARKETING FOR HOSPITALITY AND EVENTS
Neither do I. A launch needs more than PR. An event needs more than social. And a marketing problem rarely gets solved by looking at just one channel.
With 10 years of marketing experience, I work across the full mix: from strategy and brand to PR, content, social, paid, CRM, partnerships and events. I figure out what’s actually needed, then take it from strategy through execution.
WHAT I DO
OPENINGS & LAUNCHES
Get known before you open.
For hotels, coworking spaces, restaurants, bars and venues that only get one first impression. From positioning and launch strategy to PR, creators, content, paid and opening-day activation.
HOTELS & VENUES
Turn attention into direct bookings.
For hotels and hospitality venues that are already open. I help grow direct bookings, fill quieter periods and build a stronger brand through campaigns, CRM, social, content and community.
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EVENTS & ACTIVATIONS
Give people a reason to show up. And come back.
For festivals, event brands and hospitality venues that need more than a post and a ticket link. I build the strategy, campaign and buzz around your event (before, during and after) turning attention into actual people through the door.
INTERIM & FRACTIONAL
Senior marketing expertise, exactly when you need it.
For maternity cover, hiring gaps, launches, seasonal campaigns or teams that need more senior marketing expertise without another permanent hire. I step in, figure out what needs attention and work alongside your team to get it done.
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ONE MARKETING PARTNER. NOT FIVE SPECIALISTS.
HOW I WORK
AUDIT
What’s actually going on?
I get under the hood of your brand, marketing, audience and performance to see what’s working, what isn’t and where the biggest opportunities are.
STRATEGY
What should we actually do about it?
I turn what we learn into a focused plan built around your goals, resources and real-world timelines. I know how to make smart decisions with the resources you actually have.
EXECUTION
Now we make it happen.
Campaigns get built. Copy gets written. Content gets made. PR gets pitched. Performance gets measured. I stay hands-on from start to finish.
BUILT IN HOSPITALITY. NOT JUST MARKETING.
For more than six years, I led marketing at Zoku: an award-winning European hospitality brand spanning hotels, coworking, restaurants, bars, meetings and events. With multiple audiences, markets and revenue streams, marketing was never just about one channel.
I led three international openings in Copenhagen, Vienna and Paris, built campaigns across four European markets and helped scale an events program to 60+ business and leisure events every month.
That experience taught me to see the whole picture:
Brand drives bookings. Events build local relevance. PR creates credibility. Content drives discovery. Paid captures demand. CRM brings people back.
Today, I bring that same joined-up approach to hospitality businesses that need senior marketing thinking, and someone who can actually make it happen.
THE PROOF
Revenue generated from a single Black Friday campaign.
WHY NOW OPEN
For 10 years, I’ve worked on the brand side of marketing: getting people to notice businesses, book, show up and come back.
But I’ve also built an audience by helping people decide where to go.
Events for Locals started as a passion project and grew into a community of 18,000+ people looking for things to do in Amsterdam and Haarlem.
So I don’t just know what hospitality brands want to say. I see firsthand what actually gets people’s attention, what they save, share, book and show up for.
WHO I HELP
I know hospitality from the inside (hotels, restaurants, coworking, events) and everything in between. But I started my career in tech, where I learned to move fast, test ideas and stay close to the numbers. Today, I bring both together for hospitality and experience-led brands that want senior thinking without slowing down the execution.
Hotels & hospitality brands
From openings and repositioning to keeping established brands relevant, driving direct bookings and giving people a reason to come back.
Restaurants, bars & cafés
Building awareness, driving footfall and turning a great concept into somewhere people actually want to go.
Venues & coworking spaces
Launching spaces, building local relevance and creating programming that keeps them busy beyond opening day.
Festivals & event brands
Turning announcements into attention, attention into ticket sales and one-off events into brands people remember.
Growing & changing teams
Senior marketing leadership and hands-on execution when you need experience, but not another permanent hire.
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"Strategy is only useful if someone makes it happen. I built Now Open to close the gap between thinking and doing."
—ELISE HOFMAN, FOUNDER OF NOW OPEN AGENCY