EVENTS & ACTIVATIONS

A great event isn't enough.

People need to show up.

Full-service event marketing for festivals, hospitality venues and experience-led brands. From the first announcement to the final recap, I build campaigns that turn attention into registrations, ticket sales and actual people through the door.

LET'S FILL THE ROOM

THE CHALLENGE

Your event starts long before the doors open.

Your event starts long before the doors open.

Posting the line-up and hoping people buy tickets isn't a marketing strategy. Successful events build momentum. There needs to be a reason to notice. A reason to care. A reason to share. And eventually, a reason to book. I help build that journey from the first announcement through event day and beyond, connecting content, creators, PR, partnerships, paid, CRM and community into one campaign.


Because the goal isn't reach. It's getting the right people in the room.

WHAT’S INCLUDED

From announcement to sold-out.

From announcement to sold-out.

Depending on what you need, I can own the full campaign or strengthen the parts your team is missing.

Depending on what you need, I can own the full campaign or strengthen the parts your team is missing.

01

Strategy & campaign

Audience, positioning, messaging, campaign concept, timeline, channel strategy, budget and KPIs.

Audience, positioning, messaging, campaign concept, timeline, channel strategy, budget and KPIs.

02

Content & social

The story people actually see. Campaign concepts, organic social, content planning, copy, creative briefs and on-the-ground content designed to build momentum rather than just announce another event.

The story people actually see. Campaign concepts, organic social, content planning, copy, creative briefs and on-the-ground content designed to build momentum rather than just announce another event.

03

Creators & community

Getting your event into the feeds , and conversations, of the people most likely to care. Creator strategy, sourcing, briefing, partnerships and amplification through my own local network where relevant.

Getting your event into the feeds , and conversations, of the people most likely to care. Creator strategy, sourcing, briefing, partnerships and amplification through my own local network where relevant.

04

PR & partnerships

Building credibility and extending your reach through media, brands, communities and partners that already have the audience you want.

Building credibility and extending your reach through media, brands, communities and partners that already have the audience you want.

05

Paid & conversion

Turning attention into action through paid social, retargeting, landing pages, email and a clear conversion journey.

Turning attention into action through paid social, retargeting, landing pages, email and a clear conversion journey.

06

Event day & what's next

The event shouldn't disappear the morning after. Capture, community and post-event content turn one great night into proof, FOMO and demand for the next edition.

The event shouldn't disappear the morning after. Capture, community and post-event content turn one great night into demand for the next edition.



PROOF AT ZOKU: 60+ EVENT PROGRAM. EVERY MONTH.

At Zoku, I helped scale market an events program that grew to 60+ events every month across four European cities.


From small community gatherings to brand activations and larger cultural programing, events weren't treated as extras. They were part of the marketing strategy.

They gave local audiences a reason to discover the brand, come inside and, most importantly, come back.

That's something I believe more hospitality brands should be thinking about.


Opening buzz fades. Relevance has to be earned again and again.

At Zoku, I helped scale market an events program that grew to 60+ events every month across four European cities.


From small community gatherings to brand activations and larger cultural programing, events weren't treated as extras. They were part of the marketing strategy.

They gave local audiences a reason to discover the brand, come inside and, most importantly, come back.

That's something I believe more hospitality brands should be thinking about.


Opening buzz fades. Relevance has to be earned again and again.