HOTEL LAUNCH MARKETING
The first ninety days decide the next ten years.
I build the marketing that gets new hotels open (and booked) the moment their doors do.
PLAN YOUR LAUNCH
BEFORE THE FIRST GUEST ARRIVES
The work starts before the sign is lit.
From pre-launch positioning to opening-week press and the campaigns that fill the calendar after, I handle the parts most teams don’t have the bandwidth for.
WHAT I HANDLE
Everything a hotel needs to arrive with momentum.
01
Position the property
Pre-opening positioning, brand storytelling and a distinct voice for new builds, repositionings and independent properties.
02
Build the launch system
Pre-launch campaigns, opening-week press and a booking pipeline planned against your actual opening date.
03
Fill the calendar
Booking-driving campaigns that keep occupancy and attention moving long after opening week.
THE WORKING METHOD
Built for the launch window, not just the campaign.
01
I work backward from opening day
Every deliverable is scheduled against your real launch date, not a generic campaign calendar.
02
I embed, not consult
You get a working partner with ownership, operations and sales, not a quarterly deck.
03
I plan past opening night
Launch buzz fades. I build the campaigns that keep bookings coming after week one.