HOTELS

MORE DIRECT BOOKINGS. LESS RELIANCE ON OTAs.

Hands-on hotel marketing that turns more interest into bookings.


From seasonal campaigns and CRM to social, creators, paid media and smarter workflows, I help independent hotels grow demand, improve conversion and get more from their channels .

LET'S TALK HOTELS

HOTELS

MORE DIRECT BOOKINGS. LESS OTAs.

Hands-on hotel marketing that turns more interest into bookings.


From seasonal campaigns and CRM to social, creators, paid media and smarter workflows, I help independent hotels grow demand, improve conversion and get more from their channels .

LET'S TALK HOTELS

THE HOTEL MARKETING CHALLENGE

YOUR HOTEL IS OPEN. NOW YOU HAVE TO KEEP PEOPLE COMING BACK.

YOUR HOTEL IS OPEN. NOW YOU HAVE TO KEEP PEOPLE COMING BACK.

Your hotel is open. Now there are rooms to fill, direct bookings to grow, past guests to bring back and quieter periods that need a push.

Between OTAs, CRM, social, paid, content and everything else competing for your marketing budget, it’s easy to end up doing a lot without knowing what’s actually moving the needle.


That’s where I come in: figuring out what will actually make a difference, then getting it done.

WHAT I CAN HELP WITH

FROM FIRST CLICK TO RETURN STAY.

Everything a

hotel needs

to arrive with

momentum.

01

Direct booking campaigns

Seasonal campaigns, packages and promotions designed around actual commercial need, whether that's filling a quieter period, increasing length of stay or shifting more bookings direct.

02

OTA & conversion

Auditing how your hotel shows up across booking channels and identifying opportunities to improve positioning, content and conversion, while strengthening the reasons to book direct.

03

Email & CRM

Turning your guest database into a channel you actually use. Segmentation, automated guest journeys, newsletters, campaigns and retention strategies designed to drive repeat stays and revenue.

04

Social, content & community building

A social presence that gives people a reason to notice you, engage with you and eventually book. From content strategy and creative direction to community building, influencer collaborations, creator campaigns and hands-on content creation.

05

Paid media, digital and SEO/AEO

Paid campaigns built around commercial objectives rather than impressions for the sake of impressions. From awareness and retargeting to tactical campaigns designed to generate bookings.

06

AI, automation and tooling

Finding the repetitive marketing work that shouldn't still be repetitive. Practical AI workflows, automation and smarter tooling that help small hotel teams move faster without adding another person to the payroll.

THE BIGGER PICTURE

I DON'T LOOK AT CHANNELS IN ISOLATION.

I DON'T LOOK AT CHANNELS IN ISOLATION.

01

Everything is connected

Your Instagram affects branded search. Your PR affects awareness. Your website affects conversion. Your CRM affects whether someone comes back. Your OTA presence affects whether they ever reach your website in the first place.

02

Built from hotel experience

I've spent more than six years working across that entire ecosystem for a multi-property European hotel brand.

03

One senior partner, across it all

You don't need to brief six different specialists and hope everything connects. I can look across the whole marketing function, find where the opportunity sits and then get to work.

One senior marketing partner, no agency runaround.

I’VE DONE THIS BEFORE

I'VE BEEN ON THE HOTEL SIDE OF THE TABLE

I'VE BEEN ON THE HOTEL SIDE OF THE TABLE

At Zoku, I led marketing across four European properties in Amsterdam, Copenhagen, Vienna and Paris: spanning brand, e-commerce, CRM, performance, PR, content, social, partnerships, creators, events and openings.

At Zoku, I led marketing across four European properties in Amsterdam, Copenhagen, Vienna and Paris: spanning brand, e-commerce, CRM, performance, PR, content, social, partnerships, creators, events and openings.

During that time, we increased direct booking share by 10 percentage points, grew organic website traffic by 150% year-on-year, built a combined Instagram audience of 75,000+ and developed email into a multi-million-euro revenue channel.

During that time, we increased direct booking share by 10 percentage points, grew organic website traffic by 150% year-on-year, built a combined Instagram audience of 75,000+ and developed email into a multi-million-euro revenue channel.

I know what hotel marketing looks like beyond the campaign deck, because I've been responsible for making it perform.

I know what hotel marketing looks like beyond the campaign deck, because I've been responsible for making it perform.

Maybe direct bookings have plateaued. Maybe your CRM is sitting underused. Maybe you need a campaign for a quiet period. Or maybe you know the marketing could be stronger, but you're not sure where to start. Tell me what's happening. I'll help you figure out where the opportunity is.

TALK THROUGH YOUR HOTEL →