ABOUT NOW OPEN AGENCY
Built in hospitality. Shaped by tech.
I'm Elise Hofman, founder of Now Open. I spent more than six years building marketing for one of Europe's most innovative hospitality brands. Before that, I built my career in tech as bunq's first Content Marketing Lead. Now I bring the best of both together: hospitality understanding with the pace, experimentation and performance mindset of a start- up.
MY STORY
Ten years of building marketing from the ground up.
I spent six years building the marketing function at Zoku from the ground up, first as the company's first marketing hire, later as Marketing Director across four European markets. I led marketing, communications and PR through three openings - Copenhagen, Vienna and Paris - and grew the brand's events program to more than 60 events a month across every location. Zoku is a hybrid concept, part hotel, part coworking space, part event venue, part restaurant and bar, so I've never had the luxury of specializing in just one category. That range is exactly what I bring to Now Open.
Alongside my agency work, I run Events for Locals, a content platform covering things to do in Amsterdam and Haarlem, now at over 16,000 followers. I built it because I saw a gap for people in their thirties looking for things to do that weren't the same oversaturated lists everyone else was posting. It's proof I can grow an audience and a brand from nothing, which is exactly the position most of my clients are in.
What I offer isn't a strategist who hands you a deck and disappears, or a specialist who only covers one piece of the puzzle. I audit, I plan, and I execute, the numbers side and the creative side, so you get someone who can actually move the needle without needing to hire five people to do it.
— Elise Hofman, Founder of Now Open Agency
MY STORY
Hospitality is what I love. Tech is where I come from.
Hospitality taught me that marketing ultimately comes down to people.
Why they choose one place over another. What makes somewhere worth talking about. Why they'll travel across town for one experience and walk straight past another.
Tech taught me something different. Move fast. Test things. Measure what happens. Question assumptions. Don't keep doing something just because that's how it's always been done.
Now Open sits somewhere between the two. Human-first hospitality marketing, with a performance mindset behind it.
WHY NOW OPEN?
LET'S CHAT