HOTEL LAUNCH MARKETING

The first ninety days decide the next ten years.

I build the marketing that gets new hotels open (and booked) the moment their doors do.

PLAN YOUR LAUNCH

HOTEL LAUNCH MARKETING

The first ninety days decide the next ten years.

I build the marketing that gets new hotels open (and booked) the moment their doors do.

PLAN YOUR LAUNCH

BEFORE THE FIRST GUEST ARRIVES

The work starts before the sign is lit.

The work starts before the sign is lit.

From pre-launch positioning to opening-week press and the campaigns that fill the calendar after, I handle the parts most teams don’t have the bandwidth for.

From pre-launch positioning to opening-week press and the campaigns that fill the calendar after, I handle the parts most teams don’t have the bandwidth for.

WHAT I HANDLE

Everything a hotel needs to arrive with momentum.

Everything a

hotel needs

to arrive with

momentum.

01

Position the property

Pre-opening positioning, brand storytelling and a distinct voice for new builds, repositionings and independent properties.

02

Build the launch system

Pre-launch campaigns, opening-week press and a booking pipeline planned against your actual opening date.

03

Fill the calendar

Booking-driving campaigns that keep occupancy and attention moving long after opening week.

THE WORKING METHOD

Built for the launch window, not just the campaign.

Built for the launch window, not just the campaign.

01

I work backward from opening day

Every deliverable is scheduled against your real launch date, not a generic campaign calendar.

02

I embed, not consult

You get a working partner with ownership, operations and sales, not a quarterly deck.

03

I plan past opening night

Launch buzz fades. I build the campaigns that keep bookings coming after week one.

PROOF

Six years building the marketing function at Zoku from the ground up. Three hotel openings led start to finish, Copenhagen, Vienna and Paris, across a hybrid brand spanning hotels, coworking, restaurants and event venues. I know what the first ninety days actually require, because I've done it three times.

Six years building the marketing function at Zoku from the ground up. Three hotel openings led start to finish, Copenhagen, Vienna and Paris, across a hybrid brand spanning hotels, coworking, restaurants and event venues. I know what the first ninety days actually require, because I’ve done it three times.