OPENINGS

YOU ONLY OPEN ONCE. MAKE SURE PEOPLE NOTICE.

Launch marketing for hotels, restaurants, bars, coworking spaces and venues.


From first strategy session to opening day, I build the plan, create the buzz and execute what it takes to get people through the door. And keep them coming back.

LET'S OPEN TOGETHER

OPENINGS

YOU ONLY OPEN ONCE. MAKE SURE PEOPLE NOTICE.

Launch marketing for hotels, restaurants, bars, coworking spaces and venues.


From first strategy session to opening day, I build the plan, create the buzz and execute what it takes to get people through the door. And keep them coming back.

LET'S OPEN TOGETHER

BEFORE THE FIRST GUEST ARRIVES

THE OPENING DATE IS FIXED. MARKETING RARELY IS.

THE OPENING DATE IS FIXED. MARKETING RARELY IS.

Opening a hospitality concept means a hundred things are happening at once. The brand is still evolving. The website isn't quite ready. Photography is delayed. Operations are hiring. Sales wants leads. PR needs a story. And somehow you're supposed to start building demand for a place people can't visit yet. I've been there.

I've led the marketing for three international hospitality openings across Copenhagen, Vienna and Paris, working across brand, PR, content, social, paid, CRM, partnerships, creators and events.

I know what needs to happen, when it needs to happen and what can wait.


Because launch marketing isn't about doing everything. It's about doing the right things in the right order.

WHAT I HANDLE

FROM EMPTY BUILDING TO OPEN DOORS.

Everything a

hotel needs

to arrive with

momentum.

01

Positioning & launch strategy

Who are we trying to reach? Why should they care? And how do we turn that into a launch people actually notice? Positioning, audience strategy, messaging, channel planning, budgets, KPIs and the full pre-opening roadmap.

02

Brand & content

Turning a concept into something people can understand, recognise and want to experience before they've ever stepped inside. Messaging, copy, content strategy, social, photography briefs, campaign concepts and creative direction.

03

PR & creators

Building credibility and conversation before opening day. PR strategy, press pitching, media visits, creator campaigns, partnerships and launch moments designed to generate genuine attention.

04

Digital & performance

Making sure awareness has somewhere useful to go. Website, CRM, email, paid campaigns, tracking, reporting and conversion — built around the outcomes that actually matter to your business.

05

Opening & launch

Then comes the bit everyone sees. Launch events, local partnerships, community activations and opening campaigns that turn months of preparation into momentum.

06

Reactivation & return visits

Then comes the bit everyone sees. Launch events, local partnerships, community activations and opening campaigns that turn months of preparation into momentum.

THE WORKING METHOD

Every opening is different.

Every opening is different.

01

No pre-packaged formula

I don’t sell a pre-packaged launch formula. Every opening needs its own plan.

02

Built around what’s real

I start by understanding what’s already in place, what’s missing and how much time we have. Then I build the team and scope around what the opening actually needs.

03

Senior support, where it matters

That could mean leading the entire launch marketing function, working alongside your existing team, or owning a specific part of the launch where you need senior support.

One strategy. One timeline. One person keeping the whole marketing picture connected.

I’VE DONE THIS BEFORE

3 international openings. Four European markets.

3 international openings. Four European markets.

At Zoku, I led marketing for new openings in Copenhagen, Vienna and Paris — not just launching hotel rooms, but coworking, F&B, meetings, events and local community propositions under the same roof.

At Zoku, I led marketing for new openings in Copenhagen, Vienna and Paris — not just launching hotel rooms, but coworking, F&B, meetings, events and local community propositions under the same roof.

For the Paris opening alone, the launch generated 80+ press placements in under five months, including Le Monde, Vogue, Cosmopolitan and Grazia.

For the Paris opening alone, the launch generated 80+ press placements in under five months, including Le Monde, Vogue, Cosmopolitan and Grazia.

A 24-creator campaign generated an estimated 1.75M+ impressions and six-figure earned media value.

A 24-creator campaign generated an estimated 1.75M+ impressions and six-figure earned media value.

That experience taught me that the strongest openings aren’t built around one big launch day. They’re built by creating demand long before the doors open.

That experience taught me that the strongest openings aren’t built around one big launch day. They’re built by creating demand long before the doors open.

TELL ME WHAT YOU’RE OPENING →